Grammy’s 2021

WMA’s Social and Design teams worked hand-in-hand with the Republic Records team to provide real-time social media coverage for winning artists including Taylor Swift alongside those who performed and were nominated. Over the course of the evening, we designed assets for the Republic social channels and monitored the conversation across the internet to identify ways for Republic to join the conversation. Our strategy increased social media impressions by 200% and engagements by 500% during the event.