Aitch

Back in September, Aitch released his debut album ‘AitcH20’, complete with artwork shot by WMA Studios. Tying together ideas of the album ‘flowing like water’, the team literalised the name itself as the artwork and accompanying press pictures feature the young Mancunian rapper submerged under H20. Not only did this provide striking imagery for the album campaign, but it also led to fun content pieces Aitch released in the build up to its release, as he performed a freestyle before being splashed in the face with a bucket of water.

The album peaked at number 3 in the UK charts and was supported by a sold out UK tour.